![]() Your constituents are busy and they might miss the email at first. The truth is not everyone will click to see their video right away. Sending through a known, safe email client like Gmail or Outlook ensures your video is sent from your domain and a highly reputable server. A good email reputation is key to beating spam filters and it depends on the domain (i.e., ) and the server (IP address) sending your email. Need to be able to send videos at the click of a button without hassle? With Gratavid, you can send your personalized videos directly through your own Gmail or Outlook email account. The generic video could be a powerful testimonial from a brand ambassador, a thank you message from the board, a professionally edited brand video or all three. Use Gratavid’s Story feature to add a generic video after the personalized video portion. Now that you’ve captured your contact’s attention with their personalized video, it’s time to include a more generic, brand-promoting video to the end to bolster your organization’s name and story. Share a powerful testimonial after the video Imagine seeing a video still of someone holding a piece of paper with your name on it. One of the most effective ways to ensure they see it is by writing the contact’s name on a piece of paper (or a whiteboard, chalkboard or something else you can write on!) so their name is front and center on the video thumbnail. If you take the time to personalize a video, you want to make sure the contact sees the video. Write your contact’s name on a piece of paper Just like how your constituents can spot the difference between a printed and hand-written card, they can spot the difference between a generic and personalized video. There is no substitute for a genuinely personalized video. When developing your personalized video strategy for fundraising, it’s important to consider these best practices: Make it personal Show off what makes your organization unique with staff or volunteer testimonials, send introductory messages, or add a personal touch to your digital engagement and fundraising initiatives. With Gratavid from Gravyty, personalized video is easy. It’s crucial to break through the digital clutter they are inundated with daily through personalized video. They are surrounded by digital communication 24/7 on their phones, work computers and even on their daily commute (if they don’t work remotely). Firstly, it’s important to recognize that your constituents are human. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |